SUNRISE

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Sunrise, Inc. (formerly Nippon Sunrise and Sunrise Studios) is one of Japan's largest animation studios founded in the early 70's. The company is currently a subsidiary of Namco Bandai Holdings with its headquarters located in

Among Japan's largest and most famous animation studios, Sunrise is renowned for several critically lauded and popular original anime series such as Tiger and Bunny, Outlaw Star, Cowboy Bebop, Inuyasha, Code Geass, Cyborg 009 and Keroro Gunso.

Many of Sunrise's original anime include similar themes, like mecha, masked identities, and fluid animation. Because of the much fluidity to their work, fans refer to some of their animation works as "Sunrise Smooth". Most of their works are mostly original titles created in-house by their creative staffs that went into a collective pseudonym called "Hajime Yatate".

History[]

According to an interview with members of Sunrise the studio was founded by former members of Mushi Production in 1972, under the name Sunrise Studio, Ltd. (有限会社サンライズスタジオ, Sunrise Studio, Ltd.). Rather than having production of anime revolve around a single creator, as was the case for Mushi, which was headed by Osamu Tezuka, Sunrise decided that production should focus around the producers, a strategy that continues to this date. The market for mainstream anime, such as manga adaptations, sports shows, and adaptations of popular children's stories, was dominated by existing company, and as such, Sunrise decided to focus on mecha anime, which were known to be highly advanced to animate, but can be used as promotional advertising to sell toys. Sunrise's specialization on robot anime continues to this date.

The Mobile Suit Gundam franchise was the studio's most profitable to its well-known property.